18 january 2021
5 market leaders within the international bakery industry are joining forces in response to the Covid-19 pandemic. Bakon, Bolidt, Koma, Rademaker and Zeelandia are launching the very first virtual tradeshow for industrial bakery professionals: The Industrial Bakery Experience is going live on the 27th of January.
The 5 founding companies understand the challenges bakery professionals are facing due to Covid-19 restrictions amongst which is the impossibility to attend inspiring events and tradeshows. The Dutch bakery consortium has come up with a virtual solution to network with peers and share information about innovative products as well as industry news.
The second Covid-19 infection wave is keeping a firm grip on the world, with massive consequences for the trade fairs and events within the bakery industry. In response to this disruption, the five leading companies in the industrial bakery industry took the initiative to organize an innovative alternative.
The Industrial Bakery Experience is a virtual meeting place where bakery professionals from around the world will be able to discuss today’s and tomorrow’s industrial bakery challenges online, and follow conferences featuring top-ranking experts.
The Industrial Bakery Experience team has worked full steam on creating a format that will bring together the industrial bakery community digitally from the 27th of January till the end of April 2021.
The core component is a newly-developed virtual venue.
This venue will allow Industrial Bakery Experience visitors to network, educate themselves, and get information about innovative products.
Furthermore, the Industrial Bakery Experience will provide the industrial bakery community with current industry news and deliver special live events on specific topics on a two-weekly basis. The platform will remain active until the end of April 2021.
Further information can be found on www.industrialbakeryexperience.com.
Note to editors:
For online use, download the video from IBE here
For further information and requests please contact the IBE team at firstname.lastname@example.org
P.O. Box 131
3340 AC Hendrik-Ido-Ambacht
Bolidt Innovation Center
3341 LW The Netherlands
TEL +31 (0)78 684 54 44