Social media can be a powerful tool in the (online) customer journey and throughout your sales funnel. Besides the website and newsletters, you can use social media (and therefore LinkedIn) as a (personal) touching point in your customer journey. In different stages of your customer journey, you can use different types of communication via social media as an effective online tool to reach and persuade your customers.
Think about sharing general information about Bolidt and the Innovation Center, when you want to attract more (new) prospects. We call this creating (brand) awareness. When they have the big picture in mind, you can share more industry specific information about our flooring systems and their unique properties or share video testimonials of finished projects or even send them a private message with some more information. In this ‘consideration’ phase it’s all about building trust by educating the customer and demonstrating the benefits of our flooring.
All these efforts combined can eventually increase the chances of your success! Social media can truly transform the relationships customers have with you, our product and with Bolidt as a brand.
We hope you realize now that social media can be a powerful tool and for B2B Marketing LinkedIn is the ultimate platform!
Together we, as a brand, have the opportunity to target and engage with a massive quality audience in a professional context. Where? On LinkedIn. How? You are part of the Bolidt Group and with social media you can contribute to reaching existing and potential customers; you essentially help build our brand.
We want to support and coach you to engage and interact with your network. By posting on LinkedIn about the Bolidt Group you’re actually building your personal brand as people will start to see you as an industry expert, while gaining their trust and loyalty at the same time. This benefits the Bolidt Group as a whole as well!
Social media is a dialogue, not a monologue! Keep growing your network by adding people you’ve met (especially after exhibitions and tradeshows), like their posts (if relevant and interesting) and leave comments as well.
P.O. Box 131
3340 AC Hendrik-Ido-Ambacht
Bolidt Innovation Center
3341 LW The Netherlands
TEL +31 (0)78 684 54 44