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    The latest tools explained from A-Z

Learning Center

EVERYTHNG YOU NEED TO KNOW ABOUT THE LATEST ONLINE TOOLS EXPLAINED IN PLAIN LANGUAGE

Deeplinks, conversion, search engine optimisation, LinkedIn, blogging, and vlogging.. Some live and breath it, while for others it sounds like a load of hocus pocus.  That's why we've developed the Learning Center. This way everybody can understand the various aspects of Bolidt's online world. Have you got  question? We'll answer it through an explenation and a video tutorial.  Send Emily a message on marcom@bolidt.com and she'll make sure to answer your question as soon as possible.   

Tutorial 1: Deeplinks

HOw CAN YOU FORWARD A SINGLE SECTION OF A PAGE TO YOUR CLIENT? 

 

We use the term deeplinks to refer to links that lead you to a specific piece of information on the website. Links to general pages are easy to find. Plus you'll be able to find a list through the button below. But what if you want to send somebody a single section of a page?  In this tutorial we'll explain you exactly how to do this.  

Deeplinks overview

Tutorial 2: Social media guidelines

WHAT SHOULD AND SHOULDN'T I POST ABOUT ON SOCIAL MEDIA?

When the right people come together, the most amazing things can happen. Our people and our relations are at the heart of Bolidt, Esthec and Ode, wherever in the world. It is therefore positive that they use social media like LinkedIn, Facebook, Twitter, YouTube and Instagram to get and keep in contact with each other. Sometimes however, this has unanticipated and unintended consequences. The purpose of these guidelines is to help you make the most of social media and avoid less pleasant experiences. Below you will find a link to a number of general principles that may be useful for your activities on social media.

Download the social media guidelines here

Tutorial 3: News & Inspiration

HOW TO FORWARD SEGMENT-RELATED NEWS & INSPIRATION?

Often when we want to inform and inspire our connections, we send them an email with attached PDF's. We attach PDF's of the latest news articles, some project photos, as well as a reference list.  That's no longer needed, as all information can be found on the website! 

Are you up-to-date with all the news and press articles, the blogs, videos and photos that are available for your segment? In this short tutorial, we will show you how you can easily inspire your client through our News & Inspiration page where you can view all the latest news, blogs, videos and photos in a single glance. Plus, it's all filtered by segment.

Tutorial 4: Bolidt Innovation Center 

POsting Bolidt Innovation Center related content on social media

The Bolidt Innovation Center is the place where Bolidt innovates and is working on innovations. We are all about innovation, it lies in our core and the Bolidt Innovation Center is part of our DNA. We want to create fans, offline and online, and one way to achieve this is to communicate about the Bolidt Innovation Center on social media.  

What can be communicated on social media about the Bolidt Innovation Center?

All the content presented in the special communication kit can be shared on social media. Content posted via the corporate social media channels of Bolidt can also be shared. We even encourage you to share this content! When you like and/or share a post of Bolidt on LinkedIn you are helping us create fans online and therefore create a bigger online reach.

The texts in the communication kit are examples of what to post as a caption together with the photo or video. You can literally copy and paste the texts or use them as an inspiration to create your own text.

 Don’t be afraid to like a post on LinkedIn even though you already saw a colleague of yours liking the same post. You have your own network so chances are the people in your network who are connected with you on LinkedIn haven’t seen this post yet! LinkedIn (just like Instagram) uses an algorithm to filter and show content to its users. It means that not all your connections see your posts, likes and shared posts. With your help, by liking and sharing, we can create an experience online as well and draw visitors to the Bolidt Innovation Center!

Don’t forget to use or add relevant hashtags like #bolidt and #bolidtinnovationcenter and relevant topics/industries like #architecture, #design, #parking, #poultry etc.  

Things we’d rather not see posted on social media

The renders of the Bolidt Innovation Center are quite dated. The building is now finished and in use so we’d rather not see these renders on social media anymore.

 We have a collection of stunning pictures taken by professional photographers of the in- and exterior of the Bolidt Innovation Center in the communication kit. Use these instead of your own pictures. Don’t post pictures you took yourself of the Bolidt Innovation Center on social media.

 When it comes to privacy, don’t post any pictures of your relations on social media, except with permission of your guests.

 We don’t want to reveal too much on social media as we want people to come and experience the Bolidt Innovation Center themselves.  



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CONTACT INFORMATION

Bolidt Synthetic Products & Systems

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Mailing address

P.O. Box 131
3340 AC Hendrik-Ido-Ambacht
The Netherlands

Visitor address

Bolidt Innovation Center
Noordeinde 2
Hendrik-Ido-Ambacht
3341 LW The Netherlands

TEL +31 (0)78 684 54 44
EMAIL website@bolidt.nl