River cruising has been one of the fastest growing sectors of the passenger shipping industry in Europe over the past five years. The specialist fleet of river-going cruise ships has increased accordingly.
However, the growth in the number of river cruise vessels in service on Europe’s waterways has heightened competition in what has been very much a niche market. Increasingly companies need that all-important unique selling point to differentiate them from their rivals in a rapidly saturating marketplace.
The world’s leading river cruise operator, Viking Cruises, is taking full advantage of an annual deck mainte-nance programme offered by the Dutch company, Bolidt Synthetic Products & Systems.