Bolidt, has launched a unique and ‘world-first’ glow-in-the-dark decking solution for the cruise industry whose luminosity by night harvests solar energy stored during the day.
River cruising has been one of the fastest growing sectors of the passenger shipping industry in Europe over the past five years. The specialist fleet of river-going cruise ships has increased accordingly.
However, the growth in the number of river cruise vessels in service on Europe’s waterways has heightened competition in what has been very much a niche market. Increasingly companies need that all-important unique selling point to differentiate them from their rivals in a rapidly saturating marketplace.